Natural Grocers has recruited Grammy-nominated DJ CAVEM and chef Alkemia Earth to lead its “good4u Revolution,” which carries the message of nutrition education and affordable organic and natural products to young people.

"Nutrition Education is one of our founding principles, so when we learned about DJ CAVEM and their commitment to educating our youth, we knew they would be an excellent advocate to help us educate and empower the millennial generation," said Heather Isely, executive vice-president of Natural Grocers.

The duo just wrapped up one leg of their culinary concert tour with Natural Grocers where they presented educational performances at high schools, universities and Natural Grocers stores. The events, which are part concert, part cooking demonstration, offer a message of empowerment for young people, prompting them to take ownership of their health and strive to understand the value of the foods they eat each day.

On May 28, Natural Grocers will reveal its first song produced with DJ CAVEM to promote the good4u Revolution, which encourages everyone to educate themselves about nutrition and to choose products that are good for you and good for the environment. The good4u song will be performed live that evening at the Paleo f(x) awards show. Paleo f(x) is the world's largest Paleo event with over 3,500 expected attendees and 15,000 live stream viewers.