PROVIDENCE, R.I.  — United Natural Foods, Inc. in partnership with Crisp has launched UNFI Insights platform.

UNFI Insights is powered by Crisp, who provides retail analytics for food suppliers, provides UNFI suppliers with sales inventory and deduction data across natural and conventional channels.

“Expanding our relationship with Crisp to deliver to CPGs access to both their natural and conventional sales and inventory data, all housed in one location, provides CPG brands with an unrivaled opportunity to boost their relationships and growth prospects with retailers,” said John Raiche, executive vice president of supplier services. “Leveraging our scale, focusing on investments in technology, and enhancing connectivity with and market visibility for our suppliers is expected to lead to better overall service levels for our retail customers and differentiate UNFI in a competitive marketplace.”

Users can find the insights through supplier portal. The insights are designed to strengthen suppliers’ marketing and merchandising efforts and include store and category recommendations, fill rates, voids, as well as deduction and food waste dashboards, according to the company.

The portal will enable consumer packaged goods companies to monitor their brands’ UNFI sales and inventory levels, the company said. The portal also enables users to track short-dated inventory to see which products are close to expiring through a spoilage dashboard.

“With hundreds of joint customers, the UNFI and Crisp strategic partnership enables both natural and conventional brands to collaborate more effectively with UNFI and their retail partners,” said Are Traasdahl, chief executive officer and founder, Crisp. “By removing data silos, data becomes more actionable, which should lead to brands increasing profitability while reducing food waste. We applaud UNFI’s leadership in facilitating data access and their commitment to supplier success.”